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Successful in the Speciality Niche: Carlisle Tire & Wheel

(Clacton, U.K./Tyres & Accessories) If the share price of its parent company is anything to go by, speciality tyre specialist, Carlisle Tire & Wheel, is having a successful time in the growing niche segment.

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Carlisle used November’s SEMA Show to highlight a number of new products within the ATV/utility vehicle, ST Trailer and Industrial segments. And, further to this aim, the company’s new 2007 product catalogue is available now. The company also dedicated a section of its booth to its growing Carlisle Certified Dealer (CCD) network.

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One thing is certain: Carlisle must have some of the most vivid product names in its field. With product names like the Knobby (available in 145/70-6 to 25×12-9) and the Badlands XTR (three 12-inch and two 14-inch diameters) the mind boggles at where they got the ideas from.

Carlisle Tire & Wheel is a subsidiary of Carlisle Companies and produces commercial, recreational, industrial, agricultural, and utility tires for use on ATVs, lawn and garden products, golf carts, and trailers. Carlisle Tire & Wheel also makes a variety of highway-approved trailer wheels, as well as a line of inner tubes, flats, and valve stems. The company offers an online catalogue featuring its entire line of tyres and accessories.

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While customers may refer to the company as just Carlisle, Carlisle Tire & Wheel (CT&W) is just one of many companies that make up Carlisle Companies Inc. The three business segments include the broad categories of construction materials, diversified components and industrial components. Each of the three categories has its own ability to make sales and profits completely separate from the other, while often sharing some crossover and creating synergy for buying power in the areas of raw materials.

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