Stapleton’s Moves Forward in Wholesale Market - Tire Review Magazine

Stapleton’s Moves Forward in Wholesale Market

(Clacton, U.K./Tyres & Accessories) It’s been a busy year for STS Stapleton’s, as the company overhauled its wholesale business, but the fact remains that it is one of the largest wholesale distributors of passenger car tyres in the U.K.

Through its six distribution centres in Letchworth, Wakefield, Coatbridge, Bristol, Burton and Warrington, Stapleton’s carries a large and diverse stock of tyres.

Chief Executive Kenji Murai described the intentions behind recent developments at Stapleton’s: “Everything we do is with our customers in mind and this goes for the whole business including internal communication channels, delivery targets and stock control. As a result we have improved our relationship with our customers over the past twelve months.”

Despite the appointment of new marketing an wholesale managers in the early part of this year, Murai explains that Stapleton’s now has “the lowest staff turnover levels the company has seen in years.” He continues: “Our sales force is encouraged to be knowledgeable about the products and the market and to develop their relationships with customers. We understand the market a lot more now and can offer what our customers want in terms of products and services.”

Steve Parker, Stapleton’s U.K. wholesale director, explains some of the changes: “At an operational level the changes have included introducing a field sales team dedicated to managing wholesale customer relationships and seven field sales managers covering the whole country. We have also refocused our telesales operation creating regional teams to better manage customer relationships to ensure a more efficient overall service.”

By reviewing the way in which products are ordered, stored and distributed, Stapleton’s has redefined the range of products it offers. All major brands are carried to ensure there is a tyre suitable for every retailer and in every price bracket.

Parker comments: “We aim to have one of the most comprehensive range of tyres in the wholesale sector whilst delivering an outstanding service. This is kept at the forefront of our minds as we move the company forward and look to the future.”

There wholesaler also plans to make its new Prestivo brand available to customers very shortly. Parker comments: “We have already received an exceptional level of interest in the new range and needless to say we are very excited about launching it. All will be revealed over the coming months.”

 

You May Also Like

Intellias unveils road safety projects at 2024 NDS Association Conference

One project demonstrated how NDS.Live and Goodyear SightLine can use road characteristics and vehicle-specific conditions to improve navigation and driver assistance.

Intellias-NDS-Conference-1400

Intellias, a software engineering partner and mobility solutions provider, recently revealed results from two projects aimed at improving road safety at the 2024 Navigation Data Standard (NDS) Association conference in Frankfurt, Germany. The projects, developed in collaboration with Goodyear Sightline and Autosar, were presented on NDS.Live.

The first project, a collaboration with The Goodyear Tire & Rubber Company, demonstrated how NDS.Live and Goodyear SightLine can use road characteristics and vehicle-specific conditions to improve navigation and driver assistance. Goodyear SightLine's new suite of technologies analyzes tire conditions and weather factors to predict dangerous areas on the road, the company said.

Yokohama Rubber’s GEOLANDAR G94 tires are OE for Mitsubishi’s Pajero Sport SUV in Thailand

The vehicle, which was introduced in Thailand in March, is being fitted with 265/60R18 110H size tires.

Yokohama-GEOLANDAR-G94-1400
Yokohama Rubber supplies GEOLANDAR X-CV tires for 2024 Lexus GX 550

The tires, which are an optional feature for the luxury SUV, come in sizes 265/55R20 113V for North America.

Yokohama-geolandar-x-cv
TIA opens voting for its 2024-2025 board of directors

Thirteen candidates, including two incumbents, are competing for four open positions.

TIA-voting-stock
Cosmo Tires launches redesigned tire labels

Cosmo Tires is also introducing a series of collectible stickers that will accompany the new tire labels.

Cosmo-redesigned-tire-labels
Other Posts
Do severe duty brake pads trade power for longevity?

Akebono says a new friction formula increase life and lower noise, while maintaining stopping power.

Maintenance-Minute-Akebono-severe-duty-brake-pads
The good news about the industry’s technician shortage

For the first time in 10 years, collective completions of postsecondary automotive, collision, diesel and aviation programs have increased.

TR-Continental-techshortage
TBC launches new Power King Navitrac commercial truck tires

Designed for a wide range of applications, the company said all Navitrac tires are backed by a five-year, two-retread warranty.

TBC-Brands-Navitrac-Banner
VIP Tires & Service, Joe’s Tire Shop launch customer appreciation promotions

Promotions will be running through Aug. 21.

VIP-Tire-Waterbury-Customer-Appreciation-Event