SmarTire President and CEO Resigns; New Exec Appointed - Tire Review Magazine

SmarTire President and CEO Resigns; New Exec Appointed

(Akron/Tire Review) SmarTire Systems announced that Leif Pedersen, a senior sales and marketing executive, has been appointed the new president and CEO of SmarTire, effective immediately.

Pedersen replaces Al Kozak, who has left the company to pursue other interests.

Pedersen was formerly the managing director of Consilium GmbH in Hamburg, Germany, responsible for marketing, sales, support and service for technical products for the maritime industry.

You May Also Like

Nokian Tyres, Powdr Partner to Plant Trees

When you buy a season pass to a Powdr resort this spring, a tree will be planted on your behalf through their partnership with Nokian Tyres.

Nokian POWDR

For the third season in a row, Nokian Tyres and Powdr have joined forces to plant a tree for every 2023 and 2024 season pass sold at participating resorts. The 2023 program was announced in April and applies only to those season passes purchased during the resort’s discounted price windows.

How Much do Customers Really Care About Tire Noise Mitigation?

Even if they aren’t driving an EV, some of your customers might be sensitive to road noise in the cabin, and point to tires as a culprit.

Continental-noise-mitigation
Black’s Tire Charity Golf Tournament Raises $207K

Black’s Tire members gathered for its 20th annual event, returning to the golf course to raise funds for Boys and Girls Homes of North Carolina.

Blacks-Tire-charity
TIA to Offer Commercial Tire Instructor Training

The four-day class covers all aspects of medium/heavy truck tire service.

CTS-TIA
ATD Sponsors First Responder Appreciation Day

ATD supported the Gary Sinise Foundation’s event celebrating first responders and awarded grants to local fire and police departments.

ATD-GSF

Other Posts

Ohio Tire & Auto Association Donates $3K at Annual Golf Outing

OTAA’s annual golf event raised funds for AACF while connecting Ohio Tire & Automotive Association members.

2023 OTAA-golf-outing
Hankook Tire Announces Grand Slam Rebate Fall Promotion

Consumers who purchase at least four tires from eligible lines will qualify for the Grand Slam Rebate, with savings of up to $100.

Hankook-grand-slam-rebate
OTC Introduces 12-Ton Steel Jack Stands

The S012 stands are ideal for mid-size, heavy-duty vehicles, as well as construction, fleet, agricultural and vocational vehicles.

OTC-jack-stand
Tire Discounters Appoints New Leaders in Marketing, Supply Chain

Michael Sarow will serve as head of marketing and Jonathan Burns will serve as vice president of category management.

Mike-Sarow-jonathan-burns