News Simpson Joins Yokohama Yokohama Tire Corp. has hired human resources veteran Rex Simpson as its new vice president of administration. Advertisement ByTire Review Staff on January 9, 2008 Simpson replaces Steve Kessing, who retired in December 2007 after 17 years with the company.AdvertisementClick Here to Read MoreAdvertisement Most recently, Simpson held a number of HR posts with American Honda Motor. (Tire Review/Akron) Advertisement In this article: Click to comment News: Autel Releases Six-Camera Accessory Package for IA800 Proud to Be an Independent Tire Dealer: Dealer Focus: Kyle and Shannon Rockhill, Rock’s 54 Tire & Oil News: Hankook to Increase Commercial Truck Tire Prices News: Tarsus Group Confident in Tyrexpo Asia 2021 In-Person Show Advertisement WEBINARS Watch a webinar for free on-demand! PODCASTS Listen to the latest episode on "What's Treading". SUBSCRIBE Get the latest news in Tire Review World Tire Report.