The Kosei name will join the existing brands in Sherbrook’s portfolio, which includes Rondell, Outlaw and DJ. The Kosei brand will be available in sizes of up to 22 inches.

“Kosei is an established worldwide brand with a unique position in the top segment of the market,” said Sherbrook International CEO Peter Whitehouse. “The wheels are incredibly stylish, fashionable and of the moment. The appeal of Kosei is individual and exclusive and we are delighted to add it to our product portfolio.”

Kosei wheels range from 13-22 inches and come in a “wide expanse” of different finishes within including matt black, blade silver, shadow metallic, chrome and titanium sapphire. Kosei specialises in split-rim designs, with the widest range of fitments for Japanese marques, including Mitsubishi, Toyota and ultra-high performance models like the Nissan Skyline.

Sherbrook links the new wheel line with prestige brands such as Alfa Romeo, Audi, BMW, Chrysler, Lexus, Mazda, Mercedes-Benz and Porsche. Representatives say Kosei will appeal to both designer-conscious younger drivers, as much as experienced drivers.

With Kosei, Sherbrook International says it now offers a wheel brand for every market sector and lifestyle. The DJ range is strongly positioned as the affordable ‘First Set of Wheels’ brand. Outlaw, featuring strikingly different alloy wheel designs with edgy and defiant statements, is the next choice for the individualist driver, set on breaking with convention. Rondell moves the game on further, offering restrained design integrity for prestige marques such as BMW, VW, Audi and Mercedes-Benz. Finally, delivering inspirational couture and style-driven designs is Kosei.

“Sherbrook’s dominant position in the alloy wheel market has been immeasurably enhanced by our exclusive representation of Kosei, which brings a new design-led dimension to the sector.” added Peter Whitehouse. “There are some tremendously exciting designs available and consumers can certainly look forward to adding trend-setting style to their cars.”