In his financial seminar for K&M Tire dealers, John Miller, director of retail for Best One Tire & Service, offered these business-building suggestions:- Improve phone skills and convert one additional call per week: Add $14,200 in new annual sales.
- Ask every customer about how well their wipers worked the last time they used them: Add $8,000 in new annual sales.
- Always schedule their next oil change when a customer checks out.
- Look for missed sales opportunities by re-inspecting one courtesy inspection each day.
- Make alignment checks part of every tire sale: Add $15,900 in new annual sales.
- Charge a 6% ‘Shop/Environmental Fee’ on all parts and labor (excluding tires): Add $28,000 in new annual sales.
- Assign every team member an objective, and have them report their performance daily; post every team members performance for all to see, but make sure to make it fun and celebrate all successes – big or small.
