Common Services Dealers Include in a Tire Sale

Common Services Dealers Include in a Tire Sale

Tire dealers can bundle services with tire purchases to boost profit and customer trust.

The Tire Review team visited the Dominican Republic for Continental Tire’s Gold Dealer Meeting last year, and while we were there, it was our goal to get a pulse on the industry by tracking down tire dealers and asking them our most burning questions.

This week, that question is: What services are included in a tire sale?

Including more services as a bundle with a tire purchase could lead to more profit for your tire business. In this episode of “What’s the Deal?” Continental Tire Gold dealers tell us what services they include in a tire sale.

Full transcript of the episode below:

Maddie Winer, Editor, Tire Review:
Hi, I’m Maddie Winer and I recently went to Continental Tires Gold Dealer meeting in the Dominican Republic. While there, I asked dealers what services are included in a tire sale. From free lifetime repairs to TPMS service, here’s what they had to say.

Cory Brown – Cory’s Point S Tire & Auto Service:
At our stores, when you purchase a tire we’re going ‘all in’, which means we include mounting, balancing, valve stems when applicable or TPMS rebuild kit at POS. The potential add-ons are the disposal of the old tires, which we do charge for. Then if you want to buy a road hazard warranty, with a brand like Continental for example, you are getting a first-year road hazard warranty essentially for free with the purchase of the tire as the consumer. With our in-house that’s on top of the price of the tire, everything else is loaded in.

Maddie Winer:
Even repairs?

Cory Brown:
Yeah. Your maintenance like free rotations and free flat repairs are built into that tire price.

Zack McMurray – Van’s Tire Pros:
The customers will see that each part is kind of itemized on the ticket itself, the cost of the tire, versus the installation, versus the road hazard warranty. More often than not, when we quote those tires, we like to include all of that. If we get from the customer that it is a price concern or something to that effect, then we may leave the road hazard off just to give them the best bottom-line price. More often than not, we’re always going to include the installation, road hazard warranty, and we always double-check the alignment at no charge.

Kerry Gross – Gross Tire Center Inc.:
When we price out tires at the counter, we do all-inclusive out-the-door pricing. The price includes the mounting, balancing, disposal, and lifetime rotation of tires. The only add-ons there would be above and beyond that would be road hazard protection, as I mentioned. Or if someone wants to replace their specialty stem for their tire pressure sensor.

Ben Leipold – Leipold Tire:
The mount, the balance, used to be valve stems, but now TMPS, you don’t do anything with those. We rotate them free for life and we balance them free for life. We include the tax, and the road hazards optional with it. If the TPMS needs servicing or reprogramming for the vehicle positions or whatnot, that’s included. There’s no extra charge for all that.

Don’t forget to follow us on Instagram and Facebook and subscribe to our YouTube channel for more

You May Also Like

The legacy lives on: Andrew Firestone’s journey from reality TV star to entrepreneur

Andrew’s sharp business acumen has been heavily influenced by family and his deep appreciation for his great-grandfather’s work developing the Bridgestone-Firestone company and brands.

andrew-firestone-johnny-g-s4

Andrew Firestone is the great-grandson of Harvey S. Firestone, the founder of Firestone Tire & Rubber Company. Andrew’s last name appears on signs in tire stores around the world, but it wasn’t until the early 2000s that Andrew began to delve into his Firestone roots after rising to fame on the series “The Bachelor.” Since then, Andrew has developed a love and appreciation for the tire industry and the Bridgestone-Firestone company and brands.

At the intersection of tradition and innovation with Grace Hovis

Grace Hovis’s journey in Hovis Auto & Truck Supply blends tradition with digital innovation in the automotive aftermarket industry.

Drivetime_-Hovis-1400x700-1
Effective shop management goes beyond sales growth

Shops that are run with an intentional focus on core business fundamentals tend to be the most successful in the long run.

TR-Continental-growth
Three cures for the most common TPMS customer complaints

After nearly two decades of existence, some key difficulties remain when it comes to TPMS service procedures and tools. 

TR-Continental-tpmscomplaints
Quality replacement parts matter more than ever

As cars get fancier and more advanced, you need components that are tougher and more reliable.

TR-Continental-replacement parts

Other Posts

Big O Tires details growth plans, training initiatives at 2024 conference and convention

2023 Big O Tires’ store sales reached an average of over $2.7 million and total chain store sales hit more than $1.28 billion.

Gary-Skidmore-close
Continental debuts new sustainably-focused U.S. headquarters in South Carolina

The building’s 840 solar panels are capable of offsetting up to 25% of its total energy consumption.

Front-of-Continental-Americas-HQ-1400
Gallery: 2024 Big O Tires conference and convention

Highlights from this year’s Big O Tires conference and convention, featuring a general session, trade show and breakout sessions.

Gary-Skidmore
CUV/SUV tires continue to grow and adapt

Replacement tires will follow OEM trends toward fuel-efficiency while still meeting performance needs.

SUV-TIres-CrossContactLX25_Lifestyle-1400