Sensata Completes Purchase of TPMS Manufacturer - Tire Review Magazine

Sensata Completes Purchase of TPMS Manufacturer

SENSATA-TECHNOLOGIES-LOGOSensata Technologies B.V., a wholly-owned indirect subsidiary of Sensata Technologies Holding N.V., has completed its acquisition of TPMS manufacturer and supplier Schrader International. In August, Sensata agreed to acquire Schrader from Madison Dearborn Partners LLC for a total enterprise value of $1 billion.

According to Sensata, the acquisition gives Sensata a lead position in the global TPMS market and enhances their overall low pressure sensing range capabilities for OEMs.

“Schrader’s aftermarket expertise offers us tremendous upside with their current positioning, customer base, product portfolio and distribution routes. We believe there are growth opportunities for specific products within the Sensata sensing range that can be leveraged in the global aftermarket,” said Steve Beringhause, senior vice president of Sensata Technologies’ sensor group. “I would like to thank Hugh Charvat for building and leading a very talented team at Schrader who we are now excited to welcome into Sensata.”

“Our aftermarket customers will continue to benefit not only from the increased demand for TPMS service and repair, but also from the clear Schrader brand reputation for quality, hands-on training and technical innovation,” said Frank Frederick, vice president of sales and marketing for the North American aftermarket. “It also opens up additional opportunities for Sensata to leverage Schrader’s long-standing investment in our customer base, aftermarket infrastructure and overall team.”

In 2012, private equity firm Madison Dearborn Partners purchased Schrader, which produces OE and aftermarket TPMS and valve products, from Tomkins for $505 million.

You May Also Like

Nokian Tyres releases 2023 sustainability report

Highlights of the company’s sustainability actions in 2023 include a commitment to achieve science-based net-zero emissions by 2050.

Nokian-Tyres-sustainability-report

Nokian Tyres recently published its Sustainability Report 2023. According to the report, Nokian Tyres achieved several external sustainability ratings, such as inclusion in the Dow Jones Sustainability Europe Index, platinum medal from EcoVadis, an AAA rating from MSCI and a leadership-level score of A- on the CDP Climate report.

Giti Tire announces winners of STEAM competition

New this year, the winning teams from each division will progress to compete out of state.

Giti-STEAM-Winners
Nexen Tire to be the official tire partner of the San Diego Padres

Nexen Tire will be featured on a variety of marketing assets, including billboards and in-ballpark branding at Petco Park.

Nexen-Tire-Padres
WGH to recall up to 520,000 Terrain Attack, Terrain Pro winter tires

The tires are labeled as snow tires, but do not have sufficient traction to perform in all snow weather conditions, according to the National Highway Traffic Safety Administration.

Recall
K&R Tire Center to host grand opening of new Flint, MI location

The company said it will have representatives from Goodyear, local customers and dealership representatives on hand to celebrate.

KR-Tire-center

Other Posts

Bridgestone Retail Operations rolls out brand refresh for Tires Plus, Hibdon Tires Plus

Updates to the logo include a single-color tire mark; a logo palette comprised of Tires Plus yellow, black and red; and refined typefaces.

Tires-Plus-new-branding
Yokohama’s Advan Sport V105 tires will be OE for Subaru Impreza in Europe, Latin America

Yokohama said the tire enhances the car’s handling stability and comfort while reducing rolling resistance.

Yokohama-Advan-Sport-V105
OTAA to host free training for members in Akron, OH

The association said these workshops are designed to enhance technician’s technical expertise and keep them up-to-date with the latest industry advancements.

Stock-technician-training-1400
Hankook Tire debuts Great Catch Rebate through July 7

Drivers who purchase at least four tires from eligible lines will qualify for savings of up to $120.

2024-Great-Catch-Rebate-1400