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#SEMA/GTE: BFG Debuts New All-Terrain Tire at Baja 1000 Experience

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Michelin’s BFGoodrich brand is introducing the all-new All-Terrain T/A KO2 tire at this week’s SEMA Show/Global Tire Expo.

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The tire, available in 12 initial sizes, incorporates technology developed and tested through BFGoodrich’s off-road motorsports teams that have earned 80 off-road wins at races in the Baja peninsula, according to the company.

Also at the show, as part of its long-standing partnership with SCORE International, BFGoodrich is sponsoring the SEMA Show SCORE Baja 1000 Experience, which includes a 70,000-square foot desert racing exhibit outside the Las Vegas Convention Center’s South Hall. Qualifying for the 2014 Tecate SCORE Baja 1000 will take place Nov. 4 at the specially designed course in preparation for the race, which will run down Mexico’s Baja peninsula from Ensenada to La Paz beginning Nov. 13.

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Also on display will be Tecate SCORE Baja 1000 Trophy Truck and unlimited Class 1 race vehicles, exhibits from off-road and desert racing companies, the SCORE transporter, a huge stage, a live feed of SCORE Dirt LiveHD, autograph sessions and an interactive SCORE Baja pit crew competition area. Autograph sessions will include BFGoodrich Performance Team members: Ryan Arciero, Casey Currie, Rob MacCachren, Bryce Menzies and Justin Bean Smith.

At the booth, BFGoodrich will display a SCORE Baja 1000 Class 10 race buggy outfitted with KO2 tires, the company said, adding the display will consist of a social media photo booth that will allow visitors to capture themselves in the essence of Baja with images to be shared on their personal social channels.

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