The 2010 SEMA Show will again feature a targeted program specifically for auto dealers.
Set for the second day of the show Wednesday, Nov. 3, from 8:30 a.m. to 1:45 p.m. at the Las Vegas Convention Center the Dealer Day Conference will be co-sponsored by the National Automobile Dealers Association and the National Independent Automobile Dealers Association.
“The number of dealers attending the SEMA Show continues to grow each year, and during the past two years that we’ve held a dedicated Dealer Day Conference, we’ve seen more and more participants express a real interest in incorporating an accessories program into their businesses,” said Chris Kersting, SEMA president and CEO. “We’re excited about the 2010 program, where dealers will be able to learn how to increase sales and profits through accessories.”
With a focus on helping car dealers establish their own vehicle accessory businesses, the Dealer Day Conference will discuss the “key components of successful accessory programs,” SEMA said. “From integration and the sales process to profit generation, the program provides dealers with practical information and resources that will serve as a catalyst in their daily operations.”