The convention center is undergoing a $737 million renovation, with work slated to start in late 2006 and continue through 2010.

The four-year project will add meeting rooms for the center’s South Hall exhibition space – home to the SEMA Show – a new front lobby connecting the North, Central and South Halls, a general renovation to the facility, and construction of a 100,000-square-foot general session space.

Las Vegas officials said the improvements should make it easier for show attendees to navigate the huge facility, and SEMA officials said the additions will make it possible for to add events to the annual trade conference and show.