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SEMA Going Green With New Exhibit, Contest

SEMA plans to dedicate an exhibit at this year’s SEMA Show to showcase environmentally friendly companies and products.

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The “Making Green Cool Zone” will be featured on the upper level of the South Hall at the Las Vegas Convention Center. The SEMA Show will run Nov. 4-7.

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“Project vehicles, products and technologies to be featured in the Making Green Cool Zone can be entered for consideration from either exhibiting SEMA-member companies or non-exhibiting companies,” said SEMA. “The winners will be chosen by a select panel of qualified experts drawn from relevant automotive fields such as performance aftermarket, powertrain technology, automotive design, environmental sustainability, brand positioning and others.”
 
 “The SEMA industry recognizes that being green is no longer limited to specific segments of the market. The green performance revolution is well underway. Going green is no longer an option, nearly 85% Americans consider themselves environmentalists,” said John Waraniak, SEMA’s vice president of vehicle technology. “SEMA wants to demonstrate that bringing more environmentally responsible vehicle technologies and products to the marketplace doesn’t mean that you have to sacrifice performance and the coolness factor.”
 
To be eligible, vehicles, products and technologies must be aligned with one or more of the following categories:
 
• High-Performance and Green Mobility
• Current Powertrain Solutions
• Future Powertrain Solutions
• Vehicle Energy Management
• Mobile Electronics for Green Mobility
• Green Wheels, Tires and Suspensions
• Fast Tracking 35 MPG
• Making Green Cool
• Marketing Green Solutions
 
To download a copy of the application form, go to www.semashow.com/images/pdf/2008-Making-Green-Cool-Application.pdf. For questions regarding the Making Green Cool Zone, please email [email protected] (Tire Review/Akron)
 

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