SEMA announced that booth space sales for the upcoming 2010 SEMA Show have increased by more than 35% in the run-up to the upcoming booth selection, and that more than 1,300 companies have reserved space for the show.

Thus far, 138 companies have committed to space in the Global Tire Expo Powered by TIA. Officials said that dozens more have inquired about exhibiting and most are expected to commit.

“We’re pleased to see an increase in exhibit space sales this year. The response by companies during the last week is indicative that they value the importance of participating in the priority space selection,” said Gary Vigil, SEMA trade shows director.

Space selection for those committing to the show by May 25 will be held June 2-23. Companies that don’t participate in the priority space selection process are assigned space on a first-come, first-served basis.