Tireco, Inc., one of the nation’s largest private brand marketing and distribution companies of wheels and tires, will be unveiling new products for the upcoming season at the 2018 SEMA Show.

Tireco, booth #41061 in the Lower South Hall of the Las Vegas Convention Center, will have product displays and display vehicles that represent their most popular brands: Milestar Tires, WestLake Tires, Nankang Tires, Forté Wheels and Sendel Wheels.

The open-spaced booth will showcase Tireco’s newest product offerings and display four vehicles, which represent different specialty segments within the enthusiast and performance aftermarket. Highlighting this year’s booth will be the Milestar Patagonia X/ T xtreme all-terrain and the Milestar Patagonia SXT, UTV off-road tire.

Additionally, existing patterns, such as the Nankang AT-5 Conqueror A/T and Milestar Patagonia M/T will now have larger size offering and increased market coverage.

“We see the SEMA Show as the pinnacle of automotive trade shows, and excited to return this year,” said Andrew Hoit, Tireco’s vice president of sales and marketing. “It is the perfect forum to help announce our brand’s expansion to new segments, which include the Milestar Patagonia SXT, UTV off road tire. Most importantly, it allows us to reconnect with our dealers, and showcase our exciting products to them, for the new year.”