Michelin North America Inc. and Sears are celebrating their 50th anniversary of business with promotions and special events throughout July and August.
During the two-month celebration, Sears Shop Your Way members can enter an online sweepstakes to win a four-year lease of a Chevrolet Camaro.
“Fifty years ago Sears and Michelin took a big risk together when they signed a treaty to sell radial tires in the U.S.,” said Scott Clark, chief operating officer of Michelin North America’s passenger and light truck tire division. “The radial tire technology, which was yet to be proven in the U.S., helped consumers experience tires that lasted twice as long as bias-ply tires, and were more fuel-efficient and comfortable. The partnership with Sears has been a long and successful one for both of our companies, and we look forward to continuing to sell our Michelin, BFGoodrich and Uniroyal tires at Sears in the future.”
Sears has sold more Michelin tires than any other retailer with 135 million tires sold in the last 50 years, Michelin said.