Making the Most of the Internet
(Clacton, U.K./Tyres & Accessories) Online retailing has come of age, and U.K. consumers are leading the way.
Protect Profits, Avoid Theft By Screening Applicants
Roland Burt, owner of Burt’sTires, had a problem. His latest inventory showed a shortage of $12,000. Burt knew other small-businessowners who ignored employee theft and eventually had to close their businesses. He had his 12 employees completean investigative questionnaire for shortages. Analysis of the questionnairespointed to two employees as the culprits. One of
New and Improved: New Rides Rolling Off the Lots Bring New Bolt Patterns and Offsets
Based on the tremendous response we received from the Performance Training Guide launched in May, we’ve developed another unique tool designed to give you a winning edge. Starting this month, and appearing semi-annually, I’ll be covering new vehicle and wheel applications data that will help you get the most from your sales and installation team.
Eye on Possibility: Out-of-the-Box Thinking Can Transform Your Image, Sell the Experience
Buying new tires has been called one of the most negative purchases a consumer can make. Did you ever invite the neighbors over to see your new washer-dryer combo? Unlikely. Same holds true for tires. While independent tire dealers can do little to polish the image of tires, they can do an awful lot to
Information Overload?: New Data Collection Tools Can Help Dealers – But at a Price
When a telephone installer in Canton, Ohio, leaves his service truck, his boss back at headquarters knows. If the installer moves more than 100 yards from his truck, the boss knows that, too. If that installer checks out his son’s baseball game, the boss can ‘see’ the company’s service truck parked at the ball field,
Gun Control: Compressed Air Can Be a Deadly Weapon in the Wrong Hands
Did you ever grab the air hose to clean off your workbench? Did you feel a little embarrassed when you were engulfed in a cloud of choking dust? Lots of us have, including me – when I was a kid. That’s when the older guys started telling me stories about the dangers of compressed air.
Push the Envelope: Master the Performance Upsell By Knowing About Offsets
“Upsell.” This might be a new word for you or your staff. Or, perhaps your staff has been trained on upselling techniques, and this term is nothing new. In any case, if you want to increase your average sales ticket, there are opportunities that you should look into that will allow you to sell a
Myths and Realities of Automotive Service and Repair
(Akron/Tire Review – AftermarketNews.com) Manufacturers and distributors devote a lot of thought, research and energy into trying to understand the mind of the shop owner.
Fitment Blues: Seven Real-Life Cases Show You How to Handle ‘Common’ Tire/Wheel Problems
You must have at least one employee with some basic knowledge of custom wheels and non-OE high performance tires, even if you don’t sell them. Why would you want to know about something that you don’t sell? First, if you’re not selling custom wheels, you’re missing a huge profit opportunity. Even then, you will certainly
Reifen 06: First Choice for Tyre Professionals
(Clacton, U.K./Tyres & Accessories) With 440 exhibitors from 42 nations, Reifen 2006 – the 24th International tyre exhibition – will register a new record number of participants and will thus confirm its position as the leading global fair in the sector.