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How Could Gas Price Increases Be Good News?

The recent news of gas price increases should be music to your ears — especially if you consider the role you can play in helping your customers boost fuel economy — says Mary DellaValle, editor of Tire Review.

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Countryside Tire and Auto Service Owner Named to Knoxville’s ’40 Under 40′

Jeff Cheek, owner of Countryside Tire & Auto Service, was named to the Knoxville News Sentinel’s “40 Under 40” for doubling the size of his tire business since opening in 2011.

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Schrader’s TPMS Training Expert W Rippetoe to Speak at AAPEX and SEMA Events

Schrader Performance Sensors, an OE manufacturer of tire pressure monitoring systems (TPMS), announced that W Rippetoe, the company’s senior technical lead, will be providing insights and training around the latest TPMS technology and service best practices.

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Setting the Stage

As the new editor of Tire Review, it’s a true privilege to be in this role, serving the tire industry and its members with the information you need most to be stay ahead and stay successful. To quote my predecessor, the late Jim Smith, “This is your magazine. We are simply its caretaker.” In the

How tire dealers can find the right customers for all-weather tires

An all-season tire is good for the average consumer, but there are areas where an all-season tire isn’t the best option.

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What’s the Difference Between All-Weather and All-Season Tires? Drivers Don’t Know

Only three in 10 drivers can correctly name the key benefit of all-weather tires over all-season.

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Virginia Tire’s Julie Holmes Creates Opportunities for Upskilling Workforce

Julie said her upbringing instilled a limitless mindset and strong work ethic.

Where There’s a Will, There’s K&M Tire’s Dave Miller

A 27-year industry veteran, Dave serves as the director of marketing at K&M Tire, where he oversees all marketing initiatives, programs, events and trade shows.

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TIA’s Matt White: Saving Lives One Training at a Time

Matt White’s tire journey begins on the farm.

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Mark Rochefort Will Bring the Wine, Just Don’t Forget About the Bread and Butter

Mark Rochefort is vice president of Vermont Tire & Service and is also the owner and president of Vermont Tire and Wholesale.

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