Manage Your Online Reputation
Find out what customers are saying about you – and how to address negative reviews.
Three Online ‘Must-dos’ for Tire Dealers
Three areas online are of critical importance to today’s tire dealer: mobile websites, Facebook Graph Search and managing local business listings. Find out how to optimize all three.
Experience, Marketing and Top-Notch Service Bring Fast Success for Folsom Tire Pros
In a little over two years, Justin Breaux has turned Folsom Tire Pros into a well-respected, revenue-generating, full-service tire and automotive shop in the city of Folsom, Calif., just outside of Sacramento. Breaux was appointed store manager when owners Roger and Betty Fuller purchased the facility in 2010. “I worked for their son for five
Facebook Graph Search is a Game Changer
About two-thirds of the economy is now based on peer recommendations, according to McKinsey & Associates. That percentage is likely to grow with the recent announcement of Facebook Graph Search, a game changer in how consumers find peer recommendations and a direct affront to Yelp and Google. Basically, with Graph Search (which I am currently
2013 Social Media Predictions for Small Businesses
If you’re wondering what will happen with social media in2013, you are not alone. Everyone is wondering what Facebook will do next or ifa new social network will surge. While no one can really foresee the future,there are some trends that will probably be strong in 2013. The first trend I want to point out
How to Use Google Analytics Reports
There’s an old adage that goes something like, "Anything worth doing is worth doing well. And anything worth doing well is worth measuring." This is so true when it comes to a website. A website needs to be done well in order to achieve your desired results (i.e. customers to your door). And doing a
2012: Top Shop Finalist: McGee Tire Stores
Gremlins have infested Florida. At least that might be the perception of anyone working the counter at McGee Tire Stores. “We’ve had people tell us they have Gremlins in their trunk, Gremlins in their engines and even Gremlins in their tires,” says Bob Lanpher, vice president of the 27-location chain, headquartered in Lakeland, Fla. “It
Common Customer Service Myths Exposed
How to break down the myths of customer service, get into customers’ heads, and figure out the best way to serve them and turn a problem customer into a customer for life.
Shining Social Media Example
Spencer Carruthers of Kenwood Tire is one of our heroes in the tire industry – a tire dealer who truly gets social media and is using it to his advantage. Spencer doesn’t use print, TV or radio media, which would have been unheard of just a few years ago. He relies on social media and
Diverse Staff, Modern Methods Equal Success for Miller Tirecraft
Recognizing diversity in the community and making those differences a positive for customer and company alike have been keys to the growth of maritime Canada’s Miller Tirecraft. Founded as Miller Tire Services Ltd. in 1978 in Halifax, Nova Scotia, by Roy Miller and his son Brian, Miller Tirecraft now is run by third-generation family members.