It Only Takes A Moment To Destroy Your Reputation
You’ve worked hard to earn your business’ good name and the reputation you’ve built in your community. Word of mouth is one of your greatest referral sources. Whether you’ve been in business for months, years or decades, your reputation hangs in the balance. One scathing online review and your sterling reputation could be tarnished at
TIA and Moving Targets Social Media Webinar
The Tire Industry Association (TIA) will be hosting a webinar, “Top 5 Social Media Platforms for Tire Dealers” presented by Moving Targets on Wednesday, Feb. 26, 2014 at 2 p.m. (EST). Webinar participants will learn the basics on how to use Facebook, Twitter, Instagram, Google+ and Yelp to promote their stores. The webinar will cover
4 Ways to a Personalize Your Website Brand
What makes you stand out from your competition? Whether you’re the customer service leader, have the best service techs in town or offer the widest selection of aftermarket wheels in the state, the unique value proposition you offer is your brand identity. Your website is your first opportunity to showcase that unique value proposition, so
Click Toward Online Victories
Dealers share their success stories and best practices on the Web and social media.
Social Media and SEO: How Your Pages Can Help You Get to the Top of Search Results
One question I get a lot when I talk to business owners about social media is "Will Facebook get me on the first page of Google?" My answer is always the same: yes and no. Let me explain why. First of all, I want to make clear that SEO/SEM (search engine optimization/search engine marketing) is
2013 Top Shop Finalist: Lex Brodie’s Tire Co.
It’s not entirely surprising that Alexander “Lex” Brodie lived an astonishing 98 years before dying in January of this year. His active life, strong business sense and ultimate success were exemplary – even legendary. He was called “one of Hawaii’s greatest entrepreneurs” time after time, and his life and accomplishments were well recounted in a
How to Handle Online Reviews
Tire dealers have a love-hate relationship with online consumer reviews – they love the good ones, but boy do they hate the bad reviews, especially if they feel the negative comments are unwarranted! But online reviews are here to stay, and they can have a tremendous impact on your business. According to McKinsey & Associates,
Is a Penguin Hurting Your Website’s Search Ranking?
Have you noticed anything strange with your website’s Google ranking lately? Has it dropped five or six positions or more? Is it perhaps no longer on the first page as it has been for a while? If so, you can blame a penguin. That’s right – a penguin. Google’s Penguin 1 and 2, to be
Initial Thoughts on Apollo’s Cooper Buy and its Significance
Yesterday’s news that Apollo Tyre Ltd. was buying Cooper Tire & Rubber Co. should not have shocked anyone in the industry. At least those who actually pay attention. The significance of this deal cannot be overstated. This is big. Bigger than when Pirelli bought Armstrong. Bigger than when Yokohama bought Mohawk. Or when Conti bought
Why Online Reviews Can Hurt Your Sales – and How to Deal With It
As the world moves into a more digitally connected era, businesses need to understand that websites like Yelp, TripAdvisor, Google+ Local and Facebook are the new word of mouth – and they are not going away any time soon. Actually, they are probably just going to grow bigger.