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Five Ways to Optimize Your Tire Business in 2021

If the majority of your days are spent on activities rather than strategy, you’re missing the opportunity to grow your business and plan for the future.

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K&M Tire Conference Day 2: Session Takeaways for Dealers

Learn from the experts at K&M Tire’s 2021 Virtual Dealer Conference as we provide a summary of sessions from Day 2 of the event.

The Power of Consistent Marketing

Successful shops know that brand positioning is invaluable during this unique time.

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Dealer Focus: Rob Duckworth, Tire Outlet

Robert Duckworth turned around Tire Outlet’s Palatka location, making it one of the 12-store dealership’s most profitable, with a lot of elbow grease and a focus on operational efficiency.

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2020 Top Shop Winner: Waukegan Tire & Supply Co.

Having been a finalist in the Tire Review Top Shop competition three times (in 2010, 2017 and 2019), Jerry Nerheim and his team at Waukegan Tire have taken the top honor this year.

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2020 Top Shop Finalist: Courtesy Auto Service & Tire of Tacoma

The single location business caters to clients who see the overall value in quality service, not just demand the lowest price.

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2020 Top Shop Finalist: Burt Brothers Tire & Service

Despite being at the helm of the business for a little less than two years, the five Burt Brothers’s owners stood strong, changed their business and remain confident in their vision for the future—building on the success of their fathers, expanding while keeping that grassroots, hometown feel and “doing it better” every day, now in a digitally-driven world.

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Selling on Value vs. Price

Optimize your customers’ tire and service experience, not how much it will cost, says Ziegler Tire.

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Epicor Enhances MechanicNet Cloud CRM

The latest release includes an improved reputation manager, new customer data reports, and a more robust set of tools for communicating with customers.

K&M Top Shop Finalist: Newbury Tire

Newbury Tire’s tire/service mix is 100% tires. With four techs, a store manager and Owner Alex Gall working day in and day out at the shop, the customer is always top of mind for the staff.

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