A Marketing Conundrum: Should You Advertise on Yelp?
To understand why Yelp can be a viable marketing channel, you first need to understand consumer behavior and their attitudes toward independent review ratings.
Yelp For Tire Shops: Monetizing What Makes Many a Manager Mad
Believe it or not, Yelp’s claim that their ads work and can bring auto shops more customers actually holds true. So, if you love to make money more than you love to hate Yelp, keep reading.
Get Help With Yelp
Make sure your online reviews work in your favor. Join Tire Review and Podium for a FREE live webinar on May 17.
Yelp Drives Hard Bargain, Not Extortion
Over the years, Yelp has been repeatedly accused of manipulating how businesses appear on the site to extorts ads from them. An appeals court in California ruled on this topic last week, affirming a lower court’s earlier decision that Yelp can lower or raise the rating of a business depending on whether it advertises with the
Top Three Tips for Responding to Your Shop’s Yelp Reviews
Through sites like Yelp and social media platforms, word of mouth about your tire dealership now reaches millions of people online in the blink of an eye. When presented with a new review on Yelp, take these three easy tips for responding.
Different forms of advertising to get customers through tire dealer doors
Losing one customer might not be a biggie, but negative word-of-mouth marketing could be business-threatening.
Core Values Drive Best-One of Indy’s Success
At Best-One of Indy, success is built in from the top down, as well as the bottom up. The tire dealership, with 15 locations in central Indiana, adheres to four core values, which are the driving force in everything its staff does, from the leadership team to the techs and customer service staff running the
2021 Top Shop Finalist: Lex Brodie’s Tire, Brake & Service Co.
Lex Brodie’s is celebrating its 60th anniversary this year, marking six decades of sustaining success and growth by valuing its employees, striving to give maximum value to its customers, and giving back to its community.
Online Reputation Management
Eighty-eight percent of consumers trust online reviews as much as they trust personal recommendations.
How to Increase Your Car Count by 10% in 2021
Leveraging the three C’s of customer service will help shops keep customers, grow business and sell more tires.
