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TRAC Promotes Winter Tire Awareness

The Tire and Rubber Association of Canada (TRAC) is clarifying what meets winter tire standards as Quebec approaches its deadline for mandatory winter tires on Dec. 15. The association, through a series of press releases, is emphasizing that a tire with the mountain snowflake pictogram meets or exceeds tire industry snow traction requirements and are

Outside Quebec, Only Half of Canada’s Drivers Use Winter Tires

A survey done by Leger on behalf of the Tire and Rubber Association of Canada (TRAC) reported that only 51% of drivers use winter tires in areas of Canada outside the province of Quebec where winter tire use is mandated by law. According to the report, many drivers outside Quebec cling to the idea that

Canada-South Korea Free Trade Agreement

The Government of Canada announced that it has signed a trade agreement with South Korea on September 22, 2014. This follows the legal review of the tentative agreement announced earlier. The next step for both countries is to submit the agreement to their respective parliaments for ratification. If the ratification process is confirmed, it is

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Part 2: A Look Back at the Early Days of the Akron Rubber Industry

Ralph C. Busbey, a newspaper reporter and one time Akron bureau chief for the Cleveland Plain Dealer, became the third editor of the India Rubber Review (now Tire Review) in 1924. He wrote a section focused on the early days of the Akron rubber industry for “A Centennial History of Akron 1825-1925,” a book published

2014 Rubber Recycling Symposium Location Announced

The Tire and Rubber Association (TRAC), in partnership with Recyc-Québec and the Rubber Manufacturers Association (RMA), announced that the 2014 Rubber Recycling Symposium will be hosted at the Montréal Marriott Château Champlain Hotel in Montreal, Quebec from Oct. 22-24. According to TRAC, this symposium brings together international experts and professionals from the tire and rubber

Manitoba Launches New Tire Financing Program

Manitoba Public Insurance will launch its Winter Tire Financing Program to help eligible Manitoba Public Insurance customers finance the purchase of winter tires. The program will begin Sept. 29 and provides low-interest financing for up to $2,000 towards the purchase of winter tires and associated costs, including rims, mounting, balancing, taxes and fees. The program

Association Approves New Name

The Rubber Association of Canada is getting a new name. Following a unanimous vote of the group’s membership on June 19, the association will soon be known as the Tire and Rubber Association of Canada/L’Association canadienne du pneu et du caoutchouc. RAC surveyed its members earlier this year about changing the association’s name. Roughly 69%

Survey Says Canadians Need to Smarten Up on Tire Pressures

It’s Be Tire Smart Week in Canada, and a recent survey by the Rubber Association of Canada “identified glaring gaps” in driver knowledge about tire inflation. Those gaps come “despite finding that proper tire inflation is important to 96% of motorists,” the RAC noted. The tire inflation and maintenance attitudinal survey was conducted by Leger

RAC Shares Comments from Members On Decision To Rebrand

The Rubber Association of Canada staff put forward a proposal to rebrand the association “to better reflect who they are and what they do for their members.” According to the association, the rebranding may involve changing the organization’s name and logo. In order to engage its membership on this process, RAC circulated a survey to

Tire Review Talks With Tim Easter

[Editor’s Note: During the recent TIA OTR Conference at Marco Island, Fla., Feb. 19-21, Yokohama Tire Corp. OTR director of OTR sales Tim Easter delivered the annual look at key OTR tire trends and tire shipments. Here is the text of Easter’s entire presentation.] The Farmers Almanac is claiming to be 80% accurate. Yet the