TPMS sensor producer Schrader has launched a multi-faceted promotion campaign – "Make the EZ-Choice" – targeting tire retailers.

Schrader said the campaign is part of an "ongoing effort to drive awareness and best practices for TPMS technologies," and that the effort "engages all aftermarket channels on topics such as TPMS strategy, advanced diagnostics, operational best practices, customer communications, keys to profitability, and navigation through the myriad of choices for replacement sensors and service packs."

Schrader also launched a new website – ez-choice.com – and a road show tour to deliver “hands-on training for all aftermarket technicians and sales professionals in key markets throughout the U.S. and Canada.”

“We continue to proactively assist customers and non-customers alike with making the right choices based on sound test data and the core training we’ve been delivering in shops for years across North America,” said Trevor Potter, vice president of aftermarket sales at Schrader.