Salvadori Reveals New Brand Identity

Salvadori said its rebrand highlights its transformation of focus into recycling solutions for clients.

By Christian Hinton
October 18, 2023

Salvadori has unveiled a new brand logo. The company says this transformation “involves envisioning and developing solutions for recycling products like tires, conveyor belts, and field turf into new life-safe products that create new profit centers and revenue streams for clients.”

The new brand identity was recently unveiled during the Mining Indonesia 2023 trade show held in Jakarta. Booth signage showcasing the elements of the rebranding were prominently displayed.

The company said the big addition to the new Salvadori visual identity is the incorporation of the universal “Recycling” symbol. This addition is a strong visual que that Salvadori’s primary focus is recycling, the company said.

European Replacement Tire Sales Plummet Across All Segments in Q3

ETRMA reported declines ranging from -6% in consumer to -21% in agricultural tires, warning of economic threats hammering demand.

By Christian Hinton
November 30, 2023

The European Tyre and Rubber Manufacturers’ Association (ETRMA) published its members’ replacement tires sales data for Europe for the third quarter of 2023. Figures reported a significant decline across all segments, confirming a negative market trend, ETRMA said. Q3 2023 showed a 6% decline in the sale of consumer replacement tires compared to Q3 2022. Similarly, the truck and bus tire (TBR) segment recorded a -7% variation. However, the most impacted markets were the agricultural (-21%) and motorcycle/scooter (-20%) tires.