Safety, Time Savings Top U.S. Drivers’ Wish List for Connected Vehicles

Safety, Time Savings Top U.S. Drivers’ Wish List for Connected Vehicles

A recent survey of 1,500 U.S. drivers reveals car owners want more sophisticated features in the areas of safety, time savings, maintenance, cost reduction and driving experience from their connected vehicles.


A recent survey of 1,500 U.S. drivers reveals car owners want more sophisticated features in the areas of safety, time savings, maintenance, cost reduction and driving experience from their connected vehicles.

Results of the survey contained in DMI’s new e-book, “From Connected to Autonomous: A Vision of Future Auto Travel,” surveyed drivers about the features they currently use in their cars, as well as the features they desire in the future. The survey was conducted among drivers of 2014 vehicles or newer representing a dozen brands.

The top five features connected-car owners are using today are:

  1. Accessing navigation or destination assistance
  2. Receiving notifications about the status of the vehicle
  3. Saving favorite destinations
  4. Planning the optimal route for a journey
  5. Sending and receiving texts, calls and e-mails via voice command

The top five requested features among respondents are:

  1. After an accident, vehicle can tell driver whether or not the vehicle is safe to drive.
  2. Vehicle can scan itself following an accident to track maintenance issues to be addressed.
  3. Vehicle can recommend a more fuel-efficient route for travel.
  4. Vehicle automatically can take and store video or security footage to track any accidents or damage done.
  5. Driver can review tire status, lifetime value and recommendations on status and replacement of the vehicle.

“The connected-car technology drivers are using today is primitive and owners can only be reactive. Drivers are using features that simply improve their daily experience in the car,” said Michael Deittrick, DMI’s senior vice president for digital strategy and chief digital officer. “Data from respondents tells us drivers crave features that are anticipatory and can contextually help them extract more value from their vehicle. The data shows we need to be forward thinking about bringing the outside world into the connected car.”

Wish List

 Based on the results of the survey, consumers’ connected-car wish list falls into five categories: 

  1. Safety – The top two of the 10 most-desired future features have safety implications. For instance, 79 percent of respondents said they’d like to see vehicles that can complete a full scan after an accident to determine if the vehicle is safe to drive.
  2. Time savings – Survey takers said they want features to help save time while driving. For example, 62 percent of respondents expressed a desire for items such as connecting to prepaid parking. Additionally, 60 percent of respondents said they’d like the vehicle to convey alternate travel options, such as walking distance, bus stops or subway routes.
  3. Maintenance – Almost three-quarters of respondents said they’d like to see the vehicle keep them updated on factors such as tire status and lifetime value of the vehicle. They also would prefer recommendations on the replacement status of parts on the vehicle.
  4. Cost reduction – Drivers think tomorrow’s vehicles should help them save money on the road. Three out of four drivers report they would like a connected-vehicle feature that recommends a more fuel-efficient driving route.
  5. Driving experience – Respondents want tomorrow’s vehicles to deliver more personalized and enriching driving experiences. For example, 61 percent would like their vehicle to send driving suggestions based on based on weather, geography and time-of-day variables.

DMI describes itself as an “end-to-end mobility company” with expertise in enterprise-strength web and app development, IoT, digital commerce, analytics, brand and marketing, and secure-device and app management.

You May Also Like

GRI appoints new director of North America

Ydo Doornbos has spent 29 years in the tire industry, and will now lead GRI’s efforts to expand the company in the North American market.


GRI has appointed Ydo Doornbos as director of North America. With a career spanning 29 years in the tire industry in various management roles, Doornbos began in 1995 with a six-month internship at Monarch Industrial Tires in the USA. He moved on to Trelleborg Wheel Systems (TWS) as the regional sales & operations manager in Europe for the Monarch brand and was then promoted to marketing manager Europe for the TWS Industrial Tires division.

Nexen Tire America details its 2024 U.S. motorsports program

Nexen Tire Motorsports drivers competed at the “Streets of Long Beach” Pro Championship event using the company’s N’Fera Sport R tire.

Chapel Hill Tire opens 12th location in Durham, NC

Chapel Hill Tire said the new Durham location will offer everything from routine maintenance to complex repairs.

Hankook acquires additional stake in thermal management systems company, Hanon Systems

Hankook & Company Group said it will hold a 50.53% stake in Hanon Systems and take management rights as the largest shareholder.

Handshake agreement
PRT launches 59 new complete strut assemblies

Extending PRT’s product portfolio in North America, the new release represents nearly 12M vehicles in new coverage.


Other Posts

Tire Discounters partners with the Atlanta Braves for home run promotion

For every home run hit by the Braves this year in a game, Tire Discounters will give fans discounts on Goodyear/Cooper tires.

Michelin sponsors WWII vets’ return to Normandy for D-Day 80th anniversary

WWII vets will participate in several parades, ceremonies and celebrations during their 10-day tour of the Normandy region.

McCarthy Tire Service partners with Truckers Against Trafficking

McCarthy Tire Service has launched a company policy aimed at identifying and reporting potential human trafficking situations.