Customers who seek replacement UHP summer tires can be a refreshing change of pace for tire dealers. After all, it’s somewhat rare to see a consumer excited about purchasing tires, much less one who’s interested in discussing their features and finer details.
In a targeted segment that caters to enthusiasts — from spirited daily drivers to weekend track warriors — dealers who are up to speed on tire features, performance and options will find success with their UHP summer customers. With market fluctuations and changing vehicle trends, staying well-informed requires some effort — but can make a difference in a dealer’s bottom line.