Most independent tire dealers want customers for life. After all, many pay a lot of money in marketing and advertising just to get new faces to walk through their shop doors. So, what are the most effective ways to gain new customers? And, after their first transaction with your business, how can you keep them as a customer for life?
Your fellow independent tire dealers have the answer! In this month’s episode of Rolling with the Numbers, we delve into our tire dealer survey data to find out how dealers have found success in advertising to new customers, the surprising ways they keep them coming back and how shops have improved their stories to be more accommodating to today’s clientele.