Reliable Tire Launches Major 50th Celebration With New Programs - Tire Review Magazine

Reliable Tire Launches Major 50th Celebration With New Programs

(Akron/Tire Review) Reliable Tire Distributors celebrates its 50th anniversary this year and has planned a number of special events for its customers.

Founded on Apr. 27, 1956, the Blackwood, N.J.-based Reliable Tire says it is one of the largest regional tire distributors in the country, serving more than 4,000 dealers in 24 eastern states.

Kicking off the year-long celebration, Reliable will host Regional Dealer Shows throughout the country starting Apr. 1. The events will feature a tire trade show, guest speakers, seminars, an appreciation banquet, cash giveaways and raffles for apparel and tires, and a grand prize drawing for large-screen TVs and stainless steel gas grills.

Two other major promotions include Reliable Tire’s Fabulous 50 Bridgestone/Firestone Promotion, which started Mar. 1 and runs until Sept. 30, and Reliable Tire’s Golden Anniversary Promotion, featuring Continental and General brand tires. In the Fabulous 50 Bridgestone/Firestone Promotion, Reliable will be awarding a wide range of prizes, including the grand prize – a 2007 GMC Yukon Denali featuring 20-inch Bridgestone Dueler tires. The first place winner will earn a trip for two to the 2007 Indianapolis 500 race, and two second place winners will receive a trip for two to the 2007 Firestone Indy 200 Nashville Race.

Details on the Continental-General promotion will be announced later.

Reliable Tire said it would use its Chicago distribution center as a launching pad for many of its new 2006 programs and marketing plans. Two of the new programs in what Reliable Tire calls Operation Windy City include “Metro Route A,” a delivery service strategy to support tire dealers with twice daily service to much of the Chicagoland area, and “Totally Reliable Performance,” Reliable’s new performance tire and wheel program, featuring four wheel and 13 UHP tire lines.

“Of all our marketing areas, the dealers in this region seem to have a lot of openness to taking a second look at Reliable Tire,” said David Long, Reliable’s COO, of Operation Windy City. “Though we’ve been in the market for roughly two decades, the last five or six years have been a time of lackluster sales and marketing performance. The time is ripe for new programs, new products, and new initiatives focused on making our dealers successful.”

Reliable will kick off its Chicago push with a Regional Dealer Show on Apr. 22, at the Hyatt Regency Woodfield in Schaumburg, Ill. The distributor will also unveil its new online ordering Web site for dealers, called TireView, and four factory-supported associate dealer programs.

“It’s exciting to know that Reliable Tire has enjoyed steady and profitable growth for 50 years, and yet I feel like we’re just warming up,” said Long. “I know this year’s celebration events and promotions will capture the attention of many more dealers and help them to get acquainted with the great services and programs we offer. I know our best days are yet ahead.”

You May Also Like

Hankook Extends Grand Slam Rebate

Consumers who purchase at least four tires from eligible lines will qualify for the Grand Slam Rebate, with savings of up to $100.

Hankook Tire is extending its latest 2023 rebate promotion to Dec. 22. The Grand Slam Rebate offers consumers up to $100 in savings on select Hankook products, the company said. The Grand Slam Rebate is Hankook’s first promotion to offer savings on its full line of iON tires, specially designed for EVs.

AMN Drivetime with Mann+Hummel’s Kurk Wilks

Kurk Wilks, president and CEO, delves into how advanced technology and customer needs are shaping future products.

Drivetime_ Wilks
Linglong’s New North American Subsidiary President Maps Out Growth Strategies

Geoff Doster, president of Linglong N.A. Sales, discusses the company’s position in the market as well as his goals for the new subsidiary.

WT-linglong-1400x700
Linglong’s New North American Subsidiary President Maps Out Growth Strategies

Geoff Doster, president of Linglong N.A. Sales, discusses the company’s position in the market as well as his goals for the new subsidiary.

WT-linglong-1400x700
Mitchell Releases Latest EV Collision Trends Report

Mitchell’s report revealed EV total loss rates and intricacies in collision repair costs compared to ICE vehicles.

EV-charging

Other Posts

DMA Introduces RideMaster Suspension and Control Arm Product Line

DMA said it launched a full RideMaster line of coils, control arms, and air components, meeting or exceeding OE quality benchmarks.

RideMaster-ride-control
Apollo Tyres Reveals the Vredestein Ultrac Pro

The Vredestein UHP summer tire will be the first new product in the category since 2012 for Apollo.

Apollo-Vredestein
Nexen Tire Becomes the Official Partner of the New York Rangers

Through the partnership, Nexen Tire said it will receive brand promotion during Rangers games at Madison Square Garden.

Nexen-Madison-Square-Garden
How to Maintain Tire Equipment During the Winter

Protecting equipment like tire changers, lift racks and wheel balancers from seasonal abuse is crucial.