Relationship Between Goodyear and Triangle Reportedly Growing - Tire Review Magazine

Relationship Between Goodyear and Triangle Reportedly Growing

Chinese tiremaker Triangle Group Co. verified to Tyres & Accessories magazine that it is in a “long-term cooperation” with Goodyear Tire & Rubber Co.

Looking from the outside, the magazine said, “connections between Goodyear and Triangle can also be seen in the movement of a number of key product, sales and marketing personnel eastward, most notably Triangle’s recent appointment of Pierre Cohade as its CEO.”

Cohade, once chief of Goodyear’s Asia-Pacific operations, left Goodyear in November 2011 for other opportunities. Triangle’s global marketing vice president, Jenner Powell, is another Goodyear alumnus.

Triangle credits the relationships it has with OEMs such as Caterpillar, Volvo and Terex – and now also its connection with Goodyear – as achievements that are “largely responsible” for the Shandong-based tiremaker’s position as one of the world’s largest OTR tiremakers.

However, what began as a technical cooperation in the OTR tire sector developed into an off-take agreement for certain U.S.-bound truck tire sizes.

“About four years ago we opened a small research center in Akron,” Pierre Cohade told Tyres & Accessories in an interview earlier in 2015, adding: “This is going to be quickly and significantly expanded, and we’re also planning an R&D initiative in Western Europe, most likely in Germany. Both facilities will focus on developing original equipment relationships and the products that we need for these markets…”

Details of those R&D investments have not yet been announced.

While well-connected sources have been aware of the Goodyear connection for some time, Tyres & Accessories suggested that the fact that Triangle is now publicly referring to the relationship is remarkable, even if the firm’s initial public release of this important detail was a surprisingly low-key footnote to its recent global conference at Triangle HQ in Weihei, Shandong province.

 

You May Also Like

Bridgestone Americas Releases 2022 DE&I Annual Report

The 2022 DE&I Annual Report outlines improvements Bridgestone has made in its three DE&I focus areas.

Bridgestone announced the release of its 2022 DE&I annual report. The report includes a detailed scorecard on its diversity representation across the US and Latin America along with a breakdown of its DE&I commitments, strategy and efforts in the last year.

“The release of our second DE&I Annual Report further solidifies our focus on empowering our teammates and the communities where we live, move, work and play,” said Ebonee Davis Ifeobu, vice president of diversity, equity and inclusion at Bridgestone Americas. “Last year, we made a commitment to build upon the DE&I framework already in place and doubled down on our efforts to listen, learn and evolve. While this is an ongoing and intentional journey, I’m proud of the strides we’ve made thus far.”

CEAT Receives Lighthouse Certification from World Economic Forum

The certification is given to manufacturers that use Industry 4.0 technologies.

CEAT-receives-Lighthouse-certification-
Nokian Tyres Holds Innovation Challenge Finals

Sustainability at the top of mind for Nokian Tyres during its innovation challenge.

Nokian-Tyres-1400
Apollo Tyres Receives ISO Certification for Sustainability

Apollo Tyres underwent a three-stage assessment for the certification.

apollo-chennai-india-plant-sustainability
Discount Tire Announces ‘Defending Daytona’

The series will highlight Austin Cindric, driver of the No. 2 Discount Tire Ford Mustang, as he prepares to defend his title at the Daytona 500.

Discount Tire Defending Daytona

Other Posts

Hunter’s BL Series Bench Lathes Now Connects with HunterNet 2

With the new connectivity, shop owners and managers will be able to view before and after-cut results for rotors and drums online.

brake-bl-bench-lathe-hunter-engineering
GRI Receives US DOT Certification for Safety

GRI tires will now have a DOT code embossed on their sidewalls.

DOT-CERTIFICATION-GRI-Tires
BKT Launches New Website

Each product page now contains more information, including videos and links to case studies.

BKT website
Pirelli Revs Up for 2023 Motorsport Season in the US

The Italian tiremaker is set to participate in 10 North American motorsport championships.

Pirelli-Motorsport