In 2018, Germany will play host to two tire industry shows approximately 40 miles apart from each other at the exact same time, reports Tyres & Accessories. The two shows, Reifen 2018 hosted in Essen, Germany, and the inaugural The Tire Cologne, to be hosted in Cologne, Germany, will take place between May 29 and June 1, 2018.
Earlier this year, the BRV (the German Federal Association of the Tyre Trade and the Vulcanisers’ Skilled Trade) announced that it would leave its long-term show partner, Messe Essen, to start a new show in 2018.
Promotional materials for Reifen 2018 originally displayed a misprinted date that had the show scheduled for June 5-8, 2018. Reifen organizers claim this was simply a mistake or oversight and that they chose the late May date before The Tire Cologne did, Tyres & Accessories reported.
“That was our original date for Reifen in that particular year, and The Tire Cologne then also chose it,” said Annegret Appel, director of fairs and exhibitions.