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‘Reifen’ Move May Result in Two German Tire Shows

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Despite the German tire trade organization and Reifen show ‘ideal sponsor’ the BRV announced plans to hold its tire exhibition in Cologne in 2018, Messe Essen, who operates the site where Reifen has been held for some 50 years, indicates it may continue hosting the show in Essen. 

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Messe Essen claims that ‘Reifen’ is “an event and brand owned by Messe Essen” and says the show “will continue to be held in Essen in future.”

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