Radar Tires Brand Joins TORC as Official Series Partner - Tire Review Magazine

Radar Tires Brand Joins TORC as Official Series Partner

Radar Tires, the flagship brand of Singapore-headquartered Omni United, announced it will be an official series partner for the entire 2014 TORC: The Off-Road Championship season, presented by AMSOIL, and will sponsor three drivers in the Pro Light class.
Omni United selected three strong racers to represent its Radar brand in the Pro Light class. Project648 Motorsports’ Luke Johnson and Cam Reimers Motorsports’ co-drivers Cam Reimers and Ian Harris will campaign the full TORC season on Renegade R5 Radar tires.
As an official series partner, the Radar tires brand will have brand visibility through media exposure, including television, print, digital and social media, as well as display space and track signage at TORC events. Omni United said its initiatives this year include increasing activation and awareness for the brand and continuing to build loyalty in the off-road community.
TORC will host seven events across the U.S. this year with NBC Sports providing television coverage. The 2014 event schedule features races at the following venues:
April 5-6: Primm, Nev. (Primm Off-Road Raceway)
April 25-26: Charlotte, N.C. (Charlotte Motor Speedway)
May 17-18: St. Louis, Mo. (Gateway Motorsports Park)
June 28-29: Crandon, Wis. (Crandon International Off-Road Raceway)
July 19-20: Bark River, Mich. (Bark River International Raceway)
Aug 5-6: Sturgis, S.D. (Buffalo Chip Powersports Complex)
Aug 30-31: Crandon, Wis. (Crandon International Off-Road Raceway)

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