A trademark usually consistsof a word, phrase, logo or other unique symbol that distinguishes a product orcompany from others. To protect your good name – and unique marketingadvantage in your market, experts recommend that small businesses trademarktheir names or other identities by applying at the U.S. Patent and TrademarkOffice (USPTO). Expect to encounter two fees: one for filing ($245) and anotherfor legal representation.
If you’re too busy to applyin person, you can pay online via credit card on the USPTO Web site, located atwww.uspto.gov.
– Source: Tire ReviewBusiness Toolbox