Bowell joined the tyre giant in 2004 as Communications Specialist, after beginning his PR career in a London NHS Trust, before moving to work on the Comic Relief programme in 2002 and 2003.
James Bailey, corporate communications manager, stated: “Matthew has brought creativity and depth to our brand and company communications activities. His promotion gives him focus on our PR activities in specific key markets, such as our associated brands and agricultural/off the road tyre markets.”