Product Strength: Hercules International - Tire Review Magazine

Product Strength: Hercules International

(Clacton, U.K./Tyres & Accessories) Earlier this year, Hercules International launched the Ironman range of tyres.

These are available as commercial light vehicle, 4×4 and passenger car radials. The Ironman passenger radial range is subdivided according to speed rating. As a result, the Type-H line consists of 22 60- to 75-series products in 13- to 16-inch diameters; five 13- to 14-inch 70-series sizes in the Type-T line; and two 15-inch 50 series products in the Type-V offering. The new brand also offers a number of 12- to 15-inch van products and five 15- to 16-inch Radial A/T 4×4 SUV sizes.

Hercules International (formerly known as Treadways Exports) also underwent a bit of marketing overhaul earlier this year when the company launched a new corporate identity heralding its new name. The new name is said to promote a product focus in a way that the former brand simply couldn’t. The global name changeover was scheduled to be completed by the end of November 2006.

For Hercules, the U.K. is its largest export market in Europe, with other large markets such as Germany some way behind. This year, the export department has received numerous inquiries from various markets, but particularly from countries like Bulgaria and Romania. This is one reason why Hercules launched a new range of studable Avalanche X-Treme passenger car and SUV/light truck tyres at the Essen Show in May.

The SUV sizes are available in diameters of up to 20 inches and are S- to W-rated. The new “snow tyres” will be produced at Hercules’ facilities in both the U.S. and China. And, with warehouses in both countries, the company says it is able to ship to international markets direct from the nearest plant.

Hercules International, based in Waterloo, Ontario, is the largest independent tyre exporter in North America. Founded in 1968, the unit markets include more than 70 countries worldwide.

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