Product Spotlight: Batteries - Tire Review Magazine

Product Spotlight: Batteries

Selecting and stocking aftermarket automotive batteries doesn’t have to be difficult, but it does require some knowledge of the range of products available and the applications for which they’ll be used. In odyssey batteries by enersysaddition to knowing about cold cranking amps (CCA), reserve capacity (RC) and battery group size, it is important for the independent tire dealer to be aware of technologies such as absorbed glass mat (AGM) batteries and their properties. Starting, lighting and ignition batteries for powersports and motorcycle applications may offer another revenue source for shops that have the opportunity to service those vehicles. Below are just a few of the battery offerings available.

Odyssey Batteries by EnerSys
Featuring rugged construction and packed tightly with 99.99% pure lead plates, non-spillable AGM Odyssey batteries by EnerSys deliver greater power and the mounting flexibility that many of today’s vehicles demand. Unlike other starting, lighting and ignition (SLI) batteries, Odyssey batteries provide both cranking power, in excess of 2,250 amps for five seconds, and deep cycle capability, typically at 400 charge-discharge cycles to 80% depth of discharge. The manufacturer states the combination of power and performance makes Odyssey batteries suitable for a range of applications, including automotive/LTV, marine, commercial and powersports.
napa batteries

NAPA Batteries
NAPA points out that its automotive batteries are made with advanced computerized equipment and undergo stringent testing and quality control checks to ensure dependability. All NAPA automotive battery components are manufactured with fortified posts, straps, welds and optimized power plates made from the finest raw materials that are tested for purity, quality and performance. The company noted advanced technological features have been incorporated throughout the NAPA battery design to deliver trusted reliability, longevity and performance.
mega-tron battery by interstate

Mega-Tron Battery by Interstate
Interstate Batteries says its Mega-Tron 78 automotive battery offers the starting power to get a car or truck going no matter what the weather conditions. Its durability and high 700 CCA makes the Mega-Tron a popular choice for customers. It’s backed by Interstate Batteries’ hassle-free 24-month free replacement/75-month warranty and is available at locations nationwide.

mk battery from westcoMK Battery from Westco
MK Battery has introduced its newest and most advanced powersports battery line for discriminating, performance-driven enthusiasts. Manufactured in the U.S., the new WestCo Platinum Series is a superior battery line that delivers performance through advanced AGM technology. Features include a spill proof and leak resistant design, vibration resistance, low self discharge, extended shelf life and superior CCA performance for more cranking power. The WestCo brand by MK Battery is backing the New Platinum Series line with an 18-month full replacement warranty. The product will be available Jan. 1, 2012.

acdelco batteries
ACDelco Batteries
ACDelco has released seven new absorbed glass mat (AGM) battery part numbers. Part numbers 48AGM, 49AGM and 94RAGM cover select Audi, BMW, Buick, Cadillac, Chevrolet, Jaguar, Lexus, Lotus, Mercedes, Land Rover, Porsche, Saab, VW, Volvo, Dodge, Jeep, Pontiac and Rolls Royce models. These batteries offer a 36-month free replacement-only warranty period, with no pro-ration of the battery warranty, the company said. ACDelco added that its new Group 31 AGM batteries (part numbers 31AGMCRT, 31AGMCRAT, 31AGMDCT and 31AGMDCAT) provide excellent coverage for over-the-road trucks that operate in ‘no idle zone’ areas across the country.

Exide Extreme Batteries
Exide Extreme Batteries
Exide says its premium Global and NASCAR Extreme batteries are available for nearly 90% of all cars, light trucks and SUVs, including Asian and European imports. With advanced Silver Shield Technology, they deliver longer life and enhanced durability that keeps them performing, even in the harshest weather. Reserve capacity minutes provide extra power to operate on-board accessories, computers and emergency equipment. The company adds these batteries come with a 40-month free replacement warranty, along with 40-month, 24/7 jump start assistance, providing unsurpassed total protection with “on the go power.”

You May Also Like

Four Must-Knows for TPMS Service

Above all else, follow these four important steps for effective TPMS service.


When it comes to TPMS service, an overwhelming amount of information on how to service it properly is available to anyone online. What to do, what not to do, when to do what and for how long. Through all the noise, there are four most important steps you must take to perform effective TPMS service. If you don’t remember anything else, remember these:

Eight Great Practices for Creating a Winning Team Culture

In your quest to be the absolute best tire/auto service business you can possibly be, you can have a beautiful facility, state-of-the-art equipment and all the amenities to enrich your customer’s experience, but if don’t have a great, “Winning Team” culture, then you still don’t have a truly great company. Related Articles – What Your

What Your Credit Score Can do to Your Business

If you want to explain your business in the future, one thing you need to prioritize is your credit score. Having bad business credit can negatively impact your shop in many ways – from causing difficulties securing financing to getting approved for a lease. Related Articles – Rising Gas Prices Make Tire Distributors Rethink Pricing,

Credit Score Business
Ferrante: What I’ve Learned From Listening to 100,000 Sales Calls

Back in 2014, I authored an article titled, “Are Your Tire/Auto Service Salespeople ‘Winging It’ on the Phone?” At the time the article was published, my Pinnacle Performance Training team and I had evaluated approximately 25,000 sales calls between tire/auto service sales staff and prospective customers. In May of this year, we reached a milestone

What Do Your Signs Say About Your Shop?

Signs are everywhere. Some communicate their message effectively, while others fall flat – and some are just downright confusing. Related Articles – Creating a Positive Work Environment – Using Data to Enrich the Customer Experience – Microlearning Makes the Tire Industry Smarter, More Profitable The Five Man Electrical Band sang in 1971: “Sign, sign, everywhere


Other Posts

Fine-Tuning Your Wheel Balancing Process

The first step to a smooth ride and well-balanced tire has nothing to do with the balancer.

Wheel balancing
Check These Things When a Vehicle Comes in for TPMS Service

By performing these checks, you can avoid any misunderstandings that can lead to less than premium service.

TPMS Tire Life
Do Airless Tires Mean TPMS is a Thing of the Past?

Collecting data from tires won’t go away if the air does.

Front Brake Pads and Rotors: Do Your Prices Meet Market Averages?

In our latest installment of market pricing data from InteliChek, we asked: What is the average cost to replace a set of front brake pads and rotors? Related Articles – Tips for Turning Off the TPMS Light – Five Common Mistakes that Make TPMS Unprofitable – Tips for Servicing Tires with Rim Guards As you’ll