Point S Positioning for More Growth and ‘No Stress’

Point S Positioning for More Growth and ‘No Stress’

In a year of industry disruption, Point S USA enjoyed healthy gains and continued momentum, which the company plans to continue in 2019 with the launch of new products dealers can use.

Point S Owners Meeting 2019
Point S Chairman Eric Gill offers a state of the union (co-op) to kick off the 2019 Point S Owners Meeting with some 2018 milestones, a year of: highest unit growth; highest net promoter scores; 18 new owners/members in 4 new states with plans to grow.

In what might at first glance appear to be a franchise, Point S Tire & Auto Service businesses across the globe share a common look, operational approach, online presence and warranty. Yet quite unlike a franchise, those same dealers – the owners of locations within the Point S USA and Tire Factory cooperative – own, run and profit from the national Point S organization. Led by a governing board of nine owner/dealers each elected by their owner-peers to serve a three-year term, the 200-plus independent tire businesses are part of what is often described as a “brotherhood” of independent dealers united under the Point S banner across 20 states with plans to grow.

A majority of U.S. Point S owners came together Feb. 14-16 for the company’s 2019 Owners Meeting, which took place at the La Cantera Resort in San Antonio, Texas.

The event combined updates from the leadership teams, product updates and training from key vendor partners, and a chance for attendees to network, catch up and learn from one another. Key partners presenting at the event included Goodyear, Hankook, Michelin and Nokian, with a special interest in Toyo, a line now available to Point S dealers after the tiremaker discontinued its long-term exclusive relationship with Les Schwab Tires at the start of this year.

Meeting announcements and highlights include:

A Celebration of Strong Growth

In a year of industry disruption and limited growth within the replacement tire space, Point S USA enjoyed healthy gains and continued momentum. Eighteen new owners joined the organization and four new markets were added – locations in Nebraska, Louisiana, Mississippi and Tennessee. Unit sales for the U.S. organization overall saw an increase of 11%, with increases in Net Promoter Scores for the brand, now at 69%, which is considered to be among the “gold standard” of companies nationally.

No Stress with Point S

Embracing the Point S global marketing slogan “No Stress with Point S,” attendees of the dealer meeting were introduced to a new marketing approach intended to use emotion as a hook to attract consumers to the brand with the promise of an easy, stress-free experience. Scott Thompson and Devin Barr of MBT Tire Marketing presented details behind the new marketing approach and programs designed to reinforce the Point S brand as an easy solution for consumers with tire and auto service needs.

The goal was to provide some “teeth” behind the slogan’s promise with measurable and actionable steps that reflect how the Point S dealer minimizes the inconvenience of buying tires and having work performed on a vehicle.

The “No Stress” campaign is supported by a new online platform also introduced at the event, the All-Trac Platform. This proprietary new technology is designed to support in-store customer management and an easy customer experience while adding digital conveniences for the customer. According to Steve Helstrom, director of IT and operations at Point S USA, the new digital platform will support continued same-store growth in an evolving digital landscape by offering customer scheduling, reputation management and reviews, declined services management to boost sales and other conveniences.

New programs include:

  • Online scheduler – Part of the new All-Trac Platform, Point S has developed an online appointment-scheduling tool for customers, fully integrated into owners’ websites. Through the platform, consumers can purchase, pay and schedule installation through their favorite Point S location. Available appointment times can be customized by each owner, then confirmed by phone or text through the system.
  • One-Hour Promise – In the interest of a positive installation experience for busy consumers, Point S is introducing a “1-Hour Promise” in tandem with the online scheduling tool. Customers that schedule their appointment online receive a guarantee that the work will be done in an hour (with some exceptions, such as run-flat installation, wide-diameter applications among others).
  • 30-Day Satisfaction Guarantee – Further removing the stress of the tire-buying process, if a customer does not like their tires for any reason, they can return them.

Membership within the Point S co-op allows for marketing support, access to digital tools, business support, volume bonuses, as well as patronage from their own inventory and unit purchases and a share in the profits of the company. The co-op group owns and operates four distribution centers: Portland, Oregon; Denver, Colorado; Salt Lake City, Utah; and most recently, Memphis, Tennessee.

The 2020 Point S Owners Meeting is planned for the Paradise Point Resort in San Diego.

You May Also Like

CEAT Receives Lighthouse Certification from World Economic Forum

The certification is given to manufacturers that use Industry 4.0 technologies.


CEAT Ltd.’s Halol plant has been awarded the Lighthouse Certification by the World Economic Forum. The certification is given to manufacturers that use fourth-industrial revolution technologies (Industry 4.0) to transform factories, value chains and business models for sustainability, empowering the workforce and increasing in productivity, the company says.

Nokian Tyres Holds Innovation Challenge Finals

Sustainability at the top of mind for Nokian Tyres during its innovation challenge.

Apollo Tyres Receives ISO Certification for Sustainability

Apollo Tyres underwent a three-stage assessment for the certification.

Discount Tire Announces ‘Defending Daytona’

The series will highlight Austin Cindric, driver of the No. 2 Discount Tire Ford Mustang, as he prepares to defend his title at the Daytona 500.

Discount Tire Defending Daytona
Hunter’s BL Series Bench Lathes Now Connects with HunterNet 2

With the new connectivity, shop owners and managers will be able to view before and after-cut results for rotors and drums online.


Other Posts

GRI Receives US DOT Certification for Safety

GRI tires will now have a DOT code embossed on their sidewalls.

BKT Launches New Website

Each product page now contains more information, including videos and links to case studies.

BKT website
Pirelli Revs Up for 2023 Motorsport Season in the US

The Italian tiremaker is set to participate in 10 North American motorsport championships.

Fortune Tires Debuts new US Dealer Website

Current Fortune dealers can access a range of dealer resources, including product information and marketing materials.