The New Ball Game of Tire Manufacturing Amid COVID-19 - Tire Review Magazine

The New Ball Game of Tire Manufacturing Amid COVID-19

We speak with Nokian Tyres, a rather new tire manufacturer on North American soil, to see how its ramping up tire production amid new safety benchmarks set due to COVID-19.

As manufacturers start to ramp up production, changes have been made in factories worldwide just to keep workers safe amid the coronavirus. So what’s that like? How have factories changed?

In this episode of What’s Treading with Tire Review, we speak with Nokian Tyres, a rather new tire manufacturer on North American soil, to see what it was like to shut down its plant, which opened late last year, and how it’s setting new safety benchmarks and building up to the capacity it was producing at pre-COVID-19. Wes Boling, marketing communications manager for Nokian, delves into the following:

  • How Nokian shut down its production due to the coronavirus;
  • What the company is doing to ramp up production amid new safety standards;
  • How COVID-19 has affected the Dayton factory’s ramp-up to reach full capacity;
  • Ways Nokian is serving dealers amid the tough economic times;
  • And what Nokian has in store for dealers throughout this year.

Listen above or subscribe to “What’s Treading with Tire Review” on Apple PodcastsSpotifyGoogle Play, YouTube and Spreaker.

You May Also Like

AMN Drivetime with Schwartz Advisors’ Rick Schwartz

In this episode of AMN Drivetime, Rick delves into trends in M&A in the macroeconomy and the automotive aftermarket.

Drivetime_ Schwartz

The Schwartz name is synonymous with the automotive aftermarket. It started with Mort Schwartz, an engineer by training who served as chairman and CEO of four different automotive aftermarket companies from the 60s to the 90s. Mort’s service to the aftermarket, including as a member and chair of various aftermarket committees, spans more than 40 years, and now his son, Rick, is following in his footsteps to make the Schwartz name a leader in M&A advising and business growth strategies in the industry.

Having Trouble Calibrating ADAS?

We discuss how to diagnose issues early to avoid faulty or incomplete ADAS calibrations.

Continental-trouble-calibrating-tpms
How Diversification Opens Doors for Wegmann Automotive

We discuss how Wegmann Automotive is growing its business, especially in the wheel weights and TPMS categories.

Whats-Treading-wegmann-1400x700
Why You Should Update TPMS Tools Regularly

In today’s fast-paced auto industry, it’s important for tire service experts to keep up with the latest updates to TPMS.

Continental-update-TMPS
How Long Does a Tire Last?

When customers ask, explain how their habits and driving conditions play the biggest role in tire life.

Continental-how-long-last

Other Posts

What a Steady Market Means for OTR Tire Dealers

Triangle Tire’s OTR Director Stephen Reynolds gives us the details on the current state of demand, as well as where he sees the market heading as we approach 2024.

WT-triangle-1400x700
Nokian Tyres Appoints New Chief Financial Officer

Niko Haavisto will take on the role, joining the management team on Oct. 1.

Haavisto Niko Nokian
How Diversification Opens Doors for Wegmann Automotive

We discuss how Wegmann Automotive is growing its business, especially in the wheel weights and TPMS categories.

Whats-Treading-wegmann-1400x700
Nokian Tyres Announces CFO Successor Recruitment Process

Jari Huuhtanen, VP, group business control, will serve an interim role as SVP, finance and treasury, until the successor has started.​

Passing torch stock