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Pirelli’s Cichi to Appear on Television Show

Tire Review Staff
By Tire Review Staff
Published:

RiccardoCichiRiccardo Cichi, chief commercial officer for Pirelli Tire LLC, will appear on Modern Living with Kathy Ireland.

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While on the show, Cichi will discuss Pirelli’s commitment to safety and sustainable technology.

“At Pirelli we seek to strike the optimum balance between performance, safety and fuel efficiency. This requires an ongoing, heavy investment in R&D to ensure we push the boundaries of technology, safety, style and sustainability,” Cichi shares on the show.

Cichi will appear on Modern Living with Kathy Ireland on Oct. 8 at 6:30 a.m. ET/PT. Modern Living with Kathy Ireland airs on E! Entertainment Network. The show will also air on Bloomberg International as sponsored programming on Oct. 11 at 8 a.m. CET, 3 p.m. HKT and 10 a.m. CDT.

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The Ohio Tire and Automotive Association (OTAA) will offer free technician training sessions for its members, taking place April 9-11 in Akron, OH at Babcox Media. The association said these workshops are designed to enhance technician's technical expertise and keep them up-to-date with the latest industry advancements.

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