News Pirelli to Bump Up U.S. Prices Advertisement ByTire Review Staff on September 29, 2010 Pirelli will raise prices for passenger and light truck tires sold in the United States by up to 7%. The new prices will be effective Dec. 1.AdvertisementClick Here to Read MoreAdvertisement The tiremaker cited rising raw material costs for the price increase. Advertisement In this article: Click to comment News: USTMA Tire Shipment Forecast Ticks Up for 2020 News: Cooper Tire Reports 26.9% Drop in Sales in Q2 Report People: Bridgestone Announces New President of Latin America Business News: First Brands Group Acquires Brake Parts Inc., Champion Labs Advertisement WEBINARS Watch a webinar for free on-demand! PODCASTS Listen to the latest episode on "What's Treading". SUBSCRIBE Get the latest news in Tire Review World Tire Report.