Pirelli Signs on as LA Auto Show Tire Sponsor - Tire Review Magazine

Pirelli Signs on as LA Auto Show Tire Sponsor

Pirelli has been named the “Official Tire of the Los Angeles Auto Show” in a new multi-year deal struck by show organizers and Pirelli Tire North America.

LAAS-LogoPirelli has been named the “Official Tire of the Los Angeles Auto Show” in a new multi-year deal struck by show organizers and Pirelli Tire North America.

The deal, which runs through the 2017 L.A. Auto Show, will give Pirelli on-site presence to feature special guests and product displays, as well as extensive indoor signage and integrated digital marketing efforts with the event.

“It’s an exciting time for Pirelli in the U.S. and this new affiliation with the Los Angeles Auto Show reflects our growing presence and investment in the region,” said PTNA chairman and CEO Paolo Ferrari. “Los Angeles and Southern California in particular are exciting markets for us to engage, given the incredibly passionate car enthusiast culture that exists there and demand for high performing, innovative vehicles.”

Beyond the Los Angeles Auto Show, Pirelli is also a sponsor of the Los Angeles Dodgers and of the Academy of Motion Pictures Arts and Sciences.

“We’re looking forward to activating all of these partnerships to engage our dealer network and showcase the brand in a market with the largest potential for Pirelli, not just in the US, but the world,” said Rafael Navarro, PTNA vice president of media relations and motorsports.

The 2014 L.A. Auto Show takes place from Nov. 21-30 at the Los Angeles Convention Center.

You May Also Like

Yokohama Rubber reveals 2024 motorsports activity plan

Yokohama said participation in motorsports activities is crucial to its efforts to strengthen the Advan and GeoLandar brands.

Yokohama-Nitrocross

Yokohama Rubber revealed its motorsports activity plan for 2024. The company said participation in motorsports activities is crucial to its efforts to strengthen the Advan and GeoLandar brands and is again participating in a wide variety of motorsports events around the globe, from top-category to grassroots events.

Yokohama Rubber will again supply its Advan tires to many teams participating in motorsports events, such as Japan’s Super GT, the Nürburgring 24-Hour Race and the Pikes Peak International Hill Climb. Yokohama Rubber’s GeoLandar tires will be supplied to teams participating in off-road races in North America and Asia, including the Baja 1000, King of the Hammers, the Mint 400 and the Asia Cross Country Rally.

TIA’s Advanced Farm Tire Service training to take place in June

The training class for technicians in the agricultural and farm tire industries is set to take place June 11-14.

TIA_training-
Maxxis-sponsored athletes make podium, overall top 10 at Mint 400

Maxxis athletes Michael McFayden, Ethan Ebert and Trey Gibbs had podium finishes at the Mint 400 on Maxxis RAZR XT tires.

2024-mint400-maxxis
Sun Auto Tire reveals winner of Ford Bronco Sport giveaway

Lowell Anderson entered the giveaway at his local Sun Auto Tire & Service store while receiving a routine oil change.

Sun-Auto-Bronco-giveaway
Nokian Tyres holds bracket challenge on worst roads in North America

In 2023, the tiremaker’s audience voted Quebec as the province or state with the worst road conditions on the continent.

Pothole-Protection-from-Nokian-Tyres

Other Posts

Gallery: 2024 Big O Tires conference and convention

Highlights from this year’s Big O Tires conference and convention, featuring a general session, trade show and breakout sessions.

Gary-Skidmore
Bridgestone’s Firestone Liberia rubber farm receives ISCC Plus recognition

According to Bridgestone, its Liberia facility earned the ISCC Plus certification for its efforts in reducing environmental impacts.

Firestone_Liberia
Ascenso Tires adds new OEM sales manager

Douglas Duesing has more than ten years of experience working in agriculture, construction and mining OEMs.

Ascenso-Douglas-Duesing-1400
Nexen Tire Motorsports drivers earn top placements at King of the Hammers

Nexen Tire Motorsports partnered with drivers across a variety of racing series both on- and off-road, including King of the Hammers.

Nexen-KOH