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Pirelli Ranks Highest in SA Tyres Satisfaction for Second Year

(Douglasdale, South Africa/S.A. Treads) J.D. Power and Associates have announced that Pirelli has won the 2005 Original Equipment Tyre Customer Satisfaction Index (CSI) Study for the second year running.

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This means that owners of new vehicles equipped with Pirelli tyres have the most satisfying ownership experience of any tyre fitted as OE on the South African market.

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With an overall CSI score of 841, based on a 1000-point scale, five index points separated Pirelli from second-place Michelin (836) out of a total of 10 tyre brands which were ranked in the study.

The tyre CSI study is a comprehensive measurement of the ownership satisfaction with the tyres equipped on new vehicles at the time of purchase. The study identifies four factors that contribute to overall satisfaction, which are weighted to reflect what is most important to South African motorists. The four factors of satisfaction are as follows (the importance of each factor in determining overall satisfaction is shown as a percentage):

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Tyre quality and durability (50%)
Tyre ride/handling (18%)
Tyre appearance (16%)
Tyre traction (16%)

Pirelli received the highest ratings in three of the four CSI categories: tyre appearance, tyre traction and tyre ride/handling.

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