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Pirelli Quite ‘Pleased’ With SEMA/GTE

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Pirelli Tire North America said it was "more than pleased" with the reaction it received at the recently concluded SEMA Show/Global Tire Expo.

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"We had a great show this year," said Rafael Navarro III, vice president of media communications. "We told the story of the brand, our product portfolio and the new Pirelli P Zero Silver and set up significant business partnerships that will reap benefits for Pirelli stakeholders for years to come."

During the show, Pirelli did introduce the Formula 1-derived P Zero Silver, and celebrities Ken Block, Chip Foose and Kevin Hart were on hand to meet with dealers and show attendees. In addition, Pirelli was honored by eBay Motors with the People’s Pick for Best Performance Tire in the Tuner segment.

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