Pirelli has launched its latest P Zero World store just a few meters from the Portier corner on the Monaco Grand Prix circuit.
The Monte Carlo boutique, which takes its name from Pirelli’s signature range of ultra-high performance tires, is the third P Zero World store to be opened in total and the second in Europe. Other stores are located in Los Angeles and Munich. The store offers owners of sports cars or luxury cars products that are specifically designed for their cars but also high-end service in a welcoming and stylish environment, Pirelli says.
Every P Zero World store highlights Pirelli’s “areas of excellence,” from Formula 1 tires to the images used in the Pirelli Calendar. Pirelli supplies original equipment to many of the world’s premium and prestige car manufacturers, and P Zero World represents a meeting point between brands that are different but share the same standards of quality, elegance and performance, Pirelli says.
The Monte Carlo store is located underground, opposite an area where a six-hectare artificial island is springing up, giving life to a brand new floating district of Monaco. The store offers tire changes, car valets and car Waxguard treatments as well as made-to-measure services for Pirelli’s prestige clients. It is also the only P Zero World that displays the entire range of Pirelli tires in one place,
“P Zero World represents the DNA of our company to the maximum effect, offering a unique customer experience thanks also to cutting-edge digital technology,” said Gaetano Trezza, Pirelli’s head of trade and operative marketing. “Now our positioning in the market is underlined by another new flagship store in Monaco. After Los Angeles, Munich and Monte Carlo, the Emirates is our following destination, with the opening of our next P Zero World in Dubai”.
Matthieu Brinon, CEO of Pirelli France, said the Monaco store integrates with Pirelli’s retail development strategy in the French market, one that is growing significantly in the high-valuee sector.
A parade of more than 40 supercars taking part in the first road-going P Zero Road Experience kicked off the store’s grand opening. The store also hosted the world debut of the latest creation from MV Agusta and Pirelli Design: the Dragster 800 RR Pirelli.
