Pirelli & C. SpA has redesigned its digital identity, launching a new www.pirelli.com. The site gives visitors a global view of Pirelli, from its products to competitions, business, sustainability, art, culture and the Pirelli Calendar.
The new website uses a narrative approach that incorporates images, videos and text to tell the “stories” accompanying the visitor along a course of Pirelli discovery, the company said. The website will serve as a “digital newspaper” with seven constantly updated cover stories.
The Tires, Racing, Business, People & Planet, and Art & Culture section will speak to the different aspects of Pirelli, the company said. Pirelli’s new site will also feature a backstage look at the making of its calendar.
