Depending on the tire size, drivers can expect to get 30,000-32,000 miles out of the GT, a roughly 20% improvement. The change in mileage is a result of changing the footprint of the tire and its compound, without loss in other areas of performance, Carpino noted.
While the company isn’t currently offering a treadwear warranty on the tire, it is looking to develop a universal warranty for the company in the future, Ferrari said.
The focus on mileage is a shift for Pirelli, and is a change that will allow the tiremaker to address a bigger segment in North America, Ferrari said, adding that the company isn’t completely changing its DNA, however, and will still go after image-conscious consumers and enthusiasts.
The P Zero Nero GT will launch in 27 sizes, with a total of 60 sizes available as the year progresses.
This year, Pirelli is spending 30% more in marketing than last year, Ferrari said. Advertising for the GT will include targeted campaigns online and in print.
In the coming years, Pirelli is committed to offering new products more frequently with a clear focus, he added.
“A lot of competitors come up with lots of products and put them on the street. It can be very confusing,” Ferrari said. “For us it’s clear brands and clear applications – all-season, winter, OE and replacement. By making this a continuous process of innovating and launching new products every year, we will be able to tell a new story.”
The tiremaker added it has additional tires to debut this year.