Pirelli Heads Back to NYC With Planned Sales and Marketing Office - Tire Review Magazine

Pirelli Heads Back to NYC With Planned Sales and Marketing Office

Pirelli Tire North America said it is expanding its sales and marketing operations by opening a new office in New York City.

Pirelli’s U.S. operations were once based in New York City, and then moved top New Haven, Conn., when the tiremaker bought the former Armstrong Tire Co. in 1987.

PTNA will remain headquartered in Rome, Ga., where it has been based since the company built its MIRS-based production facility there.

In announcing the move, PTNA said, “The expansion will assist the company’s aggressive sales growth and will only involve the outward facing parts of the sales and marketing departments.” PTNA did not say how many employees – or who – will be located at its planned New York offices. Nor did it name a specific location or timetable for opening the office.

“The expansion in New York City will improve our access to key partners in the financial, fashion, and advertising sectors and will allow us to better serve our largest tire markets, including our operations in Canada,” said Mauro Pessi, president and CEO of PTNA. “Our North American tire headquarters will remain in Rome, as it is the focus and keystone of our tire business.”

You May Also Like

Hankook Tire debuts Great Catch Rebate through July 7

Drivers who purchase at least four tires from eligible lines will qualify for savings of up to $120.


Hankook Tire has announced its first consumer promotion of the year, the Great Catch Rebate, running now through July 7. Twelve of Hankook’s EV, passenger, light truck and SUV tires headline this promotion. Drivers who purchase at least four tires from eligible lines will qualify for savings of up to $120.

GT Radial Formula Drift team welcomes 14-year-old driver

Minowa, who will be the newest and youngest driver in the Formula Drift 2024 pro season, will be debuting with Team Jerry Yang Racing.

TIA is now accepting nominations for open board of directors positions

The newly-elected board members will serve three-year terms with the potential for re-election to two additional terms.

Professional race car driver to compete on Bridgestone Potenza RE-71RS tires

Tom O’Gorman will compete on Bridgestone Potenza RE-71RS tires in the World Racing League Grand Touring Over class during the 2024 season.

Kumho Tire becomes an Official Tire of Formula DRIFT

As part of the sponsorship, Kumho Tire will receive a significant footprint at each of the eight Formula DRIFT events in the 2024 series, including track signage and activation during race weekends.


Other Posts

Discount Tire acquires six Suburban Tire Auto Repair Centers

The six locations in the Chicago area will continue to operate under the Suburban Tire Auto Repair Centers brand name.

Sun Auto Tire & Service expands Texas store count

The company has acquired Carrollton Complete Automotive, which offers a range of automotive services.

Yokohama Rubber to supply its BluEarth-XT AE61 as OE on Toyota’s Yaris Cross

Yokohama Rubber said the BluEarth-XT AE61 is a summer tire developed specifically for use on crossover urban SUVs.

AACF launches anniversary fundraising initiative

Running through July 1, this campaign aims to raise $65,000 through 1,000 donations of $65 each.