Created to promote the Pirelli brand worldwide, the Pirellifilm project will carry the message of Pirelli’s international ad campaign: “Power is nothing without control.”
The first short film, which can be viewed at pirellifilm.com, is entitled “The Call” and stars John Malkovich and Naomi Campbell.
Is it really necessary to distinguish tires designed for EVs and those intended for internal combustion engine vehicles?
As the popularity of electric vehicles continues to rise, so does skepticism surrounding tires explicitly designed for them. Major tire manufacturers are prominently displaying EV logos on tires that they claim are EV-compatible. However, some wonder whether this is a marketing gimmick to sell a new kind of tire. The question lingers: Is it necessary to distinguish tires designed for EVs and those intended for internal combustion engine vehicles?
Kumho said the new Solus HA32 features a V-shaped directional tread pattern, 3PMS rating and a pine resin compound for improved snow and wet traction.
The new product release represents nearly 4 million vehicles in new coverage.
Consumers who purchase at least four tires from eligible lines will qualify for the Grand Slam Rebate, with savings of up to $100.
Kurk Wilks, president and CEO, delves into how advanced technology and customer needs are shaping future products.
Geoff Doster, president of Linglong N.A. Sales, discusses the company’s position in the market as well as his goals for the new subsidiary.
Geoff Doster, president of Linglong N.A. Sales, discusses the company’s position in the market as well as his goals for the new subsidiary.
Mitchell’s report revealed EV total loss rates and intricacies in collision repair costs compared to ICE vehicles.
DMA said it launched a full RideMaster line of coils, control arms, and air components, meeting or exceeding OE quality benchmarks.
