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Pirelli Debuts First Short Film in Rome

(Akron/Tire Review) Last week, Pirelli SpA made its film debut with a presentation in Rome of the first Pirellifilm, a communication project that will broadcast short films over the Internet.

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Created to promote the Pirelli brand worldwide, the Pirellifilm project will carry the message of Pirelli’s international ad campaign: “Power is nothing without control.”

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The first short film, which can be viewed at pirellifilm.com, is entitled “The Call” and stars John Malkovich and Naomi Campbell.

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