Pierce Selects SmarTire to Supply TPMS

(Clacton, U.K./Tyres & Accessories) SmarTire Systems Inc. has announced that Pierce Manufacturing Inc. will include the SmarTire’s active TPMS as an option for new and existing fire-fighting vehicles.

Published: February 2, 2006

Pierce Manufacturing is North America’s leading manufacturer of fire and safety apparatus.

Dave Warkentin, vice president of sales and marketing of SmarTire, said: “The SmarTire system is a natural fit for Pierce. Pierce vehicles are the industry standard for performance, quality and reliability. We are excited to work with the company to offer tire pressure monitoring to the fire fighting community.”

Tom DeCoster, director of new product development and product management of Pierce Manufacturing Inc., said: “Pierce has always led the industry in innovative products for fire and rescue vehicles. The SmarTire system is a solid addition to our new tyre protection system, which improves tyre performance and reliability and improves on-the-road safety.”

MatraX Tyres on navigating the diverse needs of the U.S. marketplace

We talk about how MatraX Tyres is adapting its products for U.S. customers and the challenges associated with U.S. distribution.

By David Sickels

David Sickels is the Editor of Tire Review. He has a history of working in the media, marketing and automotive industries in both print and online.

Published: April 16, 2024

Launching a brand in a new market is never easy... even if that brand has nearly 60 years of established history behind it. This is the case with MatraX Tyres, which has roots stemming back to 1965 in Portugal. Now, the company is expanding into the U.S. with passenger car tires, with plans to add more tire lines soon.