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Performance Tyre Guru: Another Innovation From Bridgestone

(Douglasdale, South Africa/S.A. Treads) With the increasing number of high performance cars on the road today, Bridgestone has also identified a need for its dealer base to be able to assist the customer in making the correct tyre choice. Enter the Bridgestone Performance Tyre Guru.

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Select Autoquip, Speedy and SupaQuick dealerships attended a three-day intensive course at Kyalami and Zwartkops motor racing circuits and the Gerotek vehicle testing facility near Pretoria, covering in-depth product training as well as high speed driving, car control and wet and dry handling and braking. Upon completion of the Course, the successful salesmen graduated as Bridgestone-accredited Performance Tyre Gurus.

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“So far, we have appointed 80 Performance Tyre Gurus at dealerships in eight provinces and Namibia,” said Minoru Kuroki, Bridgestone’s vice president of sales and marketing. “Together with our already established 4×4 Fundi network (where we currently have 81 specially trained 4×4 tyre experts placed in dealerships around the country,” added Kuroki.

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