Performance Tyre Guru: Another Innovation From Bridgestone - Tire Review Magazine

Performance Tyre Guru: Another Innovation From Bridgestone

(Douglasdale, South Africa/S.A. Treads) With the increasing number of high performance cars on the road today, Bridgestone has also identified a need for its dealer base to be able to assist the customer in making the correct tyre choice. Enter the Bridgestone Performance Tyre Guru.

Select Autoquip, Speedy and SupaQuick dealerships attended a three-day intensive course at Kyalami and Zwartkops motor racing circuits and the Gerotek vehicle testing facility near Pretoria, covering in-depth product training as well as high speed driving, car control and wet and dry handling and braking. Upon completion of the Course, the successful salesmen graduated as Bridgestone-accredited Performance Tyre Gurus.

“So far, we have appointed 80 Performance Tyre Gurus at dealerships in eight provinces and Namibia,” said Minoru Kuroki, Bridgestone’s vice president of sales and marketing. “Together with our already established 4×4 Fundi network (where we currently have 81 specially trained 4×4 tyre experts placed in dealerships around the country,” added Kuroki.

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